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VJHVJK:[email protected]

Hi all and welcome to Principles of Marketing.

My name is Daniel O’Sullivan and I am the course lecturer.

My email is [email protected]

Description : Although this is an introductory module the principles of marketing contain the essential foundation tools and structures that you will need to scaffold in year two and three to both understand and add value in all aspects of applied marketing.

Marketing in its essence is about shaping the future by communicating something of value to an audience (customer) for mutual benefit.  That is relevant on all spectrums from a personal development level to religious ideologies to large corporations supplying products and services superior to the competition.  In short EVERTHING IS MARKETING…….

This course will facilitate you with tentpoles you will need to embrace the future in whichever way you choose. We are all marketeers whether we realise it or not

Assessment :The Principles of Marketing module is a linear module ( 10 credits ) so will take place over two semesters. The assessments both individual and group ( normally two ) shall be worth 50% and an end of year exam 50% .

Tips: Ok work smart, use your time wisely ( when in class participate ) look at slides and case studies before class and at the end of the class reflect on what you learned for five minutes . That is the simplest and most efficient use of your time.

Good luck all!

Hi My name is Daniel O'Sullivan and I presenting the course on Market Research.  I can be contacted at [email protected] . The assessment shall be 50% assignment due on the Wednesday 16th April 2018 and 50% Exam. It takes place over one semester and is a 5 credit module . 

Market Research is essential to provide the rich data necessary to exploit opportunities in the marketplace while at the same time ensuring current value in a ever evolving marketplace.There are two broad forms of market research 1) is to identify problems and 2) to solve problems. 

The course revolves around the market research process which is a series of steps and is systematic and robust to ensure maximum objectivity. 

the core text shall be Basic Marketing Research Malhotra 4th ed but cases are also taken from other sources. There will be a combination of slide deck and heavy emphasis on case studies to illuminate the academic tools. 

It  should provide an exciting insight into how we can attend to ever changing human behaviour.  






·         BABS 1:1

·         BABS 1:2

·         BABS 2:1

·         BABS 2:2

·         BABS 3:1

·         BABS 3:2


·         BAAF 1:1

·         BAAF 1:2

·         BAAF 2:1

·         BAAF 2:2

·         BAAF 3:1

·         BAAF 3:2

§  BAM

·         BAM 1:1

·         BAM 1:2

·         BAM 2:1

·         BAM 2:2

·         BAM 3:1

·         BAM 3:2


·         MADR 1:1

·         MADR 1:2

·         THESIS






Find below the blank excel spreadsheets for the following:


o   BABS (BA [Hons] in Business Studies)

§  BABS 1:1 F1

§  BABS 1:1 F2

§  BABS 1:2 S1

§  BABS 1:2 S2

§  BABS 2:1 F1

§  BABS 2:1 F2

§  BABS 2:2 S1

§  BABS 3:2 S1

o   BAAF / BAM (BA [Hons] in Accounting & Finance / Marketing)

§  BAAF/BAM 1:2 S1

o   MADR (MA in Dispute Resolution)

§  MADR 1:1 F1

§  MADR 1:2 S1

Attendance sheets for the following:

o   BABS (BA [Hons] in Business Studies)

§  BABS 1:1 F1

§  BABS 1:1 F2

§  BABS 1:2 S1

§  BABS 1:2 S2

§  BABS 2:1 F1

§  BABS 2:1 F2

§  BABS 2:2 S1

§  BABS 3:2 S1

o   BAAF / BAM (BA [Hons] in Accounting & Finance / Marketing)

§  BAAF/BAM 1:2 S1

o   MADR (MA in Dispute Resolution)

§  MADR 1:1 F1

§  MADR 1:2 S1

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