Course: BA (Hons) in Marketing & BA (Hons) in Accounting & Finance 

Year: One

Semester: One

Start Date: 25.09.2017

Semester: Two

Start Date: 12.02.2018


Hi all and welcome to Principles of Marketing.

My name is Daniel O’Sullivan and I am the course lecturer.

My email is [email protected]

Description : Although this is an introductory module the principles of marketing contain the essential foundation tools and structures that you will need to scaffold in year two and three to both understand and add value in all aspects of applied marketing.

Marketing in its essence is about shaping the future by communicating something of value to an audience (customer) for mutual benefit.  That is relevant on all spectrums from a personal development level to religious ideologies to large corporations supplying products and services superior to the competition.  In short EVERTHING IS MARKETING…….

This course will facilitate you with tentpoles you will need to embrace the future in whichever way you choose. We are all marketeers whether we realise it or not

Assessment :The Principles of Marketing module is a linear module ( 10 credits ) so will take place over two semesters. The assessments both individual and group ( normally two ) shall be worth 50% and an end of year exam 50% .

Tips: Ok work smart, use your time wisely ( when in class participate ) look at slides and case studies before class and at the end of the class reflect on what you learned for five minutes . That is the simplest and most efficient use of your time.

Good luck all!